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Sunshine Pickle Co. - Part 3: Small Town Flavor, Big Pickle Dreams
Manage episode 515366140 series 3656350
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Sunshine Pickle Co. didn’t just land in Vero Beach—it found a home that matches its flavor. We sit down with Josh to trace how a hunt for “old Florida” turned into a thriving, community-first brand built on quiet streets, beach-country contrasts, and a knack for smart partnerships. From the Fish Shack to Driftwood to Wabasso, he maps out the local spots that shaped their vibe and their voice, revealing how a town with rolled-up sidewalks after dark can spark bold, memorable products.
We get into the craft behind their signature crunch, the thicker chip that doubles as a dip vehicle, and the surprising pairings people love—think fish dip on a pickle slice, topped with pickled onion. Josh shares how collaborations with neighborhood favorites like 21st Amendment, Pepper & Salt, and Vino Vero come together, and why wine and charcuterie boards are a natural stage for briny, bright flavors. There’s even a peek at an upcoming tie-in around a major Jake Owen event, plus ideas for a pickle-forward cocktail that could turn heads at VIP tents and beachside bars.
At the heart of it all is strategy with soul: build where you live, lift up your neighbors, and expand without losing your roots. Josh lays out a clear plan to lock down Florida, keep Florida in the brand’s DNA, and scale toward national distribution without sanding off the edges that make Sunshine Pickle Co. feel like Vero—quiet mornings, salty air, and a community that still knows your name at happy hour. If you’re curious about local food entrepreneurship, creative co-marketing, and how place-based storytelling fuels growth, this conversation will give you ideas you can use and a few pairings you’ll want to try tonight.
Enjoyed the conversation? Subscribe, share with a friend, and leave a review to help more neighbors find the show. Be sure to visit myverobeach.com to search and find more neighbors, and support local.
Presented by Killer Bee Marketing
Helping local businesses in Vero Beach connect with their neighbors.
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Fejezetek
1. Why Vero Beach Feels Right (00:00:00)
2. Country Vibes, Pickle Cocktail, Discovering Vero Beach (00:01:31)
3. Favorite Spots & Beach Routines (00:04:16)
4. Business Collaborations & Creative Pickle Pairings (00:05:18)
5. Vision: Not a Side Gig (00:07:48)
52 epizódok
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