Growing pains: What is needed to help the no- and low-alcohol drinks category come of age?

Upper Bottom

Ollie and Dan have been busy attending various no- and low-alcohol events, and they are wearing Upper-bottom t-shirts, of course. Here, they capture some of the main takeaways from Drink It In and the Club Soda Low, Light & Alcohol-Free Summit.

So, where is the category right now? And what needs to happen to help it grow? Plus, what is the future of socialising? Is it nootropics bars? We'd love to know your thoughts (via a rambling, stream-of-consciousness voice note, if possible).

Booze News features sober dating apps, sober freshers' weeks, sober raving, and Mash Gang's acquisition – and going-on-tangents galore. (What's your favourite emoji?)

Booze News items:

STV: Sober clubbing: Rise in ravers enjoying alcohol-free nights out

(https://news.stv.tv/west-central/sober-clubbing-rise-in-ravers-enjoying-alcohol-free-nights-out)

Epigram: Socialising as a sober student this Freshers’ Week (https://epigram.org.uk/socialising-as-a-sober-student-this-freshers-week/)

TechCrunch: Drybaby is a dating app for the ‘sober curious’ movement (https://techcrunch.com/2024/09/10/drybaby-new-sober-dating-app-betting-on-surge-in-sober-curious-movement/)

The Grocer: Mash Gang acquired by alcohol-free beverage group DioniLife (https://www.thegrocer.co.uk/finance/mash-gang-acquired-by-alcohol-free-beverage-group-dionilife/695456.article)

#soberjourney
#clubsoda
#sobercurious
#nootropics
#soberadvice
#sobriety

#UpperBottomPodcast

#NoLowDrinkTrends

#sobermovement

#sober