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Why billing is a core product experience at Twilio & Atlassian | Vina McAllister
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Manage episode 461399963 series 3616185
In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio.
Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth.
FULL TRANSCRIPT AVAILABLE HERE:
–
FOLLOW:
Scott
https://www.linkedin.com/in/scott-woody-21677121/
Vina
https://www.linkedin.com/in/vmmcallister/
–
CHECK OUT:
Twilio:
Metronome:
–
TIMESTAMPS:
(00:00) Preview and Intro
(03:19) Atlassian's customer self-service
(04:45) The necessity of prioritizing customer needs
(06:00) A product manager’s role across domains
(08:40) Event-based pricing and billing challenges
(13:20) Unifying & simplifying multi-product experiences
(15:50) On having clear strategies to integrate acquisitions
(19:00) Advocating for commerce and billing as core business function
(22:55) The argument that billing is not just a financial tool
(26:05) Viewing billing teams as product teams
(33:35) Navigating cross-functional challenges with empathy
(38:05) How to become a successful billing PM
(40:30) Empowering billing teams from order taking to problem solving
(45:15) Importance of outcome-based pricing
(47:40) Billing's evolution towards customer experience
(48:33) Wrap
4 epizódok
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on January 16, 2025 13:56 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 461399963 series 3616185
In this episode of Unpack Pricing, Scott Woody, co-founder and CEO of Metronome talks with Vina McAllister, Vice President, Product Management - Commerce & Monetization at Twilio.
Vina and Scott discuss how billing and commerce platforms need to be viewed as core customer experiences rather than just finance functions, drawing on Vina's experience at Twilio and Atlassian. They explore why successful billing product managers must understand the full business ecosystem - from sales and finance to customer behavior - to create seamless experiences that drive growth.
FULL TRANSCRIPT AVAILABLE HERE:
–
FOLLOW:
Scott
https://www.linkedin.com/in/scott-woody-21677121/
Vina
https://www.linkedin.com/in/vmmcallister/
–
CHECK OUT:
Twilio:
Metronome:
–
TIMESTAMPS:
(00:00) Preview and Intro
(03:19) Atlassian's customer self-service
(04:45) The necessity of prioritizing customer needs
(06:00) A product manager’s role across domains
(08:40) Event-based pricing and billing challenges
(13:20) Unifying & simplifying multi-product experiences
(15:50) On having clear strategies to integrate acquisitions
(19:00) Advocating for commerce and billing as core business function
(22:55) The argument that billing is not just a financial tool
(26:05) Viewing billing teams as product teams
(33:35) Navigating cross-functional challenges with empathy
(38:05) How to become a successful billing PM
(40:30) Empowering billing teams from order taking to problem solving
(45:15) Importance of outcome-based pricing
(47:40) Billing's evolution towards customer experience
(48:33) Wrap
4 epizódok
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