Travel Review - Cruise insights & trends: Buoyancy in the market

Travel Market Life

In this episode we deep-diving into the Cruise sector

• Latest insights and trends from Andy Harmer, Managing Director, CLIA UK & Ireland
• Opportunities and challenges in the sector
• Travel Agent’s perspective with Ellie Fowler, Director, The Travel Business

With our expert panel -
Claire Steiner, UK Director, Global Travel and Tourism Partnership
Will Plummer, CEO, Trust My Group
James Clarke, General Manager, Travelzoo UK

Plus guest panelist: Cressida Sergeant, CCO, traveltek

In the news – we discuss the gender pay gap

Gender pay gap ‘eliminated’ for most travel industry roles

FEATURE TOPIC UK - Cruise:

Latest research from The Cruise Lines International Association (CLIA) shows, travellers from the UK and Ireland embarked on 2.3 million cruise vacations, exceeding the previous record. According to data released on April 17, 2024:

· The total number of cruises taken rose from 1.7 million in 2022.

· The Mediterranean remained the top choice for UK and Ireland cruise-goers, with 35% traveling there, followed by 29% to Northern Europe and 12% to the Caribbean among the top three destinations in 2023.

· Exploration destinations saw a significant 53% increase in passenger numbers.

· The average age of cruisers from the UK and Ireland dropped to 55.1 years in 2023, down from 56.1 in 2022.

· The average cruise duration extended to 10.1 days, up from 9.8 days the previous year.

· 28% of cruisers were part of larger multigenerational groups, spanning three or more age categories.

· Before setting sail, 65% of passengers enjoyed a pre-cruise stay at their departure location, while 52% extended their stay after their cruise.

· Regarding attitudes and plans, a survey of 4,500 global holidaymakers showed:

o 82% of cruise passengers expressed their intent to take another sea vacation, marking a 3% increase from 2019.

o 71% of individuals who had never cruised before stated they would consider it in the future.

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