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A tartalmat a Todd Nief biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Todd Nief vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
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Courtney Kelly (Strength Ratio | Ethos Alchemy) on optimality theory, trade-offs in fitness, and copywriting

1:21:09
 
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Manage episode 268273429 series 1785627
A tartalmat a Todd Nief biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Todd Nief vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Figuring out how to prioritize in any sort of complex system is really, really difficult.

We see this all the time in working with athletes.

A simple, linear mindset results in athletes trying to do more, more, more training — and expecting to get more, more, more results.

In reality, there are trade-offs involved in any sort of training plan.

These are not just the trade-offs between the zero sum competition between training time and ability to adapt, but fundamental trade-offs between constraints being imposed on the system.

If only there were some sort of lens through which we could view the process of making trade-offs between competing priorities in complex systems…

Fortunately, Courtney Kelly is a coach and a copywriter, and she has a background in psycholinguistics.

In linguistics, there is an understanding of the way that humans generate grammar and speech based upon trade-offs between different constraints.

This theory is called “optimality theory,” and Courtney wrote a fantastic article on its application to training here.

Check out more from Courtney, Ethos Alchemy, and Strength Ratio here:

If you're enjoying the show, the best way to support it is by sharing with your friends. If you don't have any friends, why not a leave a review? It makes a difference in terms of other people finding the show.

You can also subscribe to receive my e-mail newsletter at www.toddnief.com. Most of my writing never makes it to the blog, so get on that list.

Show Notes:
  • [01:01] A background on psycholinguistics and universal grammar — and why grammar is a lot more interesting than “just punctuation”
  • [14:24] So, what is optimality theory? What does the way that humans generate speech have to tell us about trade-offs in complex systems — particularly in fitness?
  • [28:10] A tangible example of the trade-offs involved in training for a triathlon vs building muscle for aesthetics
  • [34:00] Optimality theory treats constraints as “binary” — not on a sliding scale
  • [40:15] An grammatical example of optimality theory in action
  • [49:02] The importance of having a robust theory of mind for effective communication
  • [59:09] The practical applications of understanding theory of mind for copywriting and sales — how to understand clients’ hopes, fears, and dreasm
  • [01:13:32] How to know when it’s ok to “exclude” someone with your copy who isn’t a good fit for your business
  • [01:18:02] Learn more from Courtney, Ethos Alchemy, and Strength Ratio
Links and Resources Mentioned
  continue reading

100 epizódok

Artwork
iconMegosztás
 
Manage episode 268273429 series 1785627
A tartalmat a Todd Nief biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Todd Nief vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

Figuring out how to prioritize in any sort of complex system is really, really difficult.

We see this all the time in working with athletes.

A simple, linear mindset results in athletes trying to do more, more, more training — and expecting to get more, more, more results.

In reality, there are trade-offs involved in any sort of training plan.

These are not just the trade-offs between the zero sum competition between training time and ability to adapt, but fundamental trade-offs between constraints being imposed on the system.

If only there were some sort of lens through which we could view the process of making trade-offs between competing priorities in complex systems…

Fortunately, Courtney Kelly is a coach and a copywriter, and she has a background in psycholinguistics.

In linguistics, there is an understanding of the way that humans generate grammar and speech based upon trade-offs between different constraints.

This theory is called “optimality theory,” and Courtney wrote a fantastic article on its application to training here.

Check out more from Courtney, Ethos Alchemy, and Strength Ratio here:

If you're enjoying the show, the best way to support it is by sharing with your friends. If you don't have any friends, why not a leave a review? It makes a difference in terms of other people finding the show.

You can also subscribe to receive my e-mail newsletter at www.toddnief.com. Most of my writing never makes it to the blog, so get on that list.

Show Notes:
  • [01:01] A background on psycholinguistics and universal grammar — and why grammar is a lot more interesting than “just punctuation”
  • [14:24] So, what is optimality theory? What does the way that humans generate speech have to tell us about trade-offs in complex systems — particularly in fitness?
  • [28:10] A tangible example of the trade-offs involved in training for a triathlon vs building muscle for aesthetics
  • [34:00] Optimality theory treats constraints as “binary” — not on a sliding scale
  • [40:15] An grammatical example of optimality theory in action
  • [49:02] The importance of having a robust theory of mind for effective communication
  • [59:09] The practical applications of understanding theory of mind for copywriting and sales — how to understand clients’ hopes, fears, and dreasm
  • [01:13:32] How to know when it’s ok to “exclude” someone with your copy who isn’t a good fit for your business
  • [01:18:02] Learn more from Courtney, Ethos Alchemy, and Strength Ratio
Links and Resources Mentioned
  continue reading

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