#148 Overcome Your Doubts & Choose Your Words Wisely with Alex Cattoni

The Well with Mandy Balak

In this episode we sit down with Marketing Genius, Alex Cattoni. Alex shares the transformative power of authentic communication in the marketing world and how you can be your own best differentiator by learning to share your story. Alex champions the bold principle of saying things "loud and proud," and she’ll share how this mindset revolutionizes brand storytelling, making messages resonate deeply and authentically with audiences.

Whether you’re a seasoned marketer or a new entrepreneur, this episode will empower you to push imposter syndrome to the side, confidently craft and share your story, ensuring it not only reaches but resonates with your audience. Tune in to learn how to harness your unique voice and turn narratives into a powerful asset for your brand.

Learn more about Alex Cattoni here: https://alexcattoni.com/ Find out about Posse Fest Live here: Posse Fest Live Find Alex on Instagram here: https://www.instagram.com/copyposse/

Alex is a copywriter, marketing strategist and the founder of the Copy Posse, the raddest, baddest crew of copywriters, marketers, and entrepreneurs on the Internet. She got her start in the marketing world in 2008 when she accepted an internship at Mindvalley and quickly became part of the executive team that grew the company 3X to over 8 figures in annual revenue. Alex left her position as Creative Director at Mindvalley in 2011 to start her own successful consulting and copywriting business. For the next decade, Alex worked completely behind the scenes as the marketing secret weapon for some of the hottest transformational authors and businesses on the planet.

In 2020, she founded the Copy Posse with a bold mission to de-douchify the internet, redefine modern marketing and build an Empathy Empire.⁠⁠ Through her online programs, content and challenges, Alex has helped over 500,000 copywriters and entrepreneurs from around the world ignite their businesses with her fun and empathetic approach to branding, marketing and copywriting. Alex has been featured on Forbes, Mindvalley, and Foundr. She is a 5-time speaker at Ad World, was crowned 2022 Marketer of the Year by DigitalMarketer, was voted #1 most popular copywriter in 2023, and received the Game Changer Award at the Women of Inspiration Awards in 2024.