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Branding is a Verb
Manage episode 418332123 series 2864318
A tartalmat a Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Colin Jeffries & Paul Frodge, Colin Jeffries, and Paul Frodge vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge speak to branding as a perpetual activity that involves managing perceptions and experiences at every touchpoint. It is can be impacted by everyone inside and anyone outside the company. Branding starts with managing people, including customers, employees, and vendors. It requires intentional communication and alignment across all departments. Does branding ever stop or is it a perpetual, ongoing effort? How do marketing leaders prevent or limit brand erosion?
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