The Benefits of Creating an Emotional Connection with Your e-Commerce Customers

The Relationship Commerce Podcast

Jay Levitt is the CEO of Lofta, a digital HealthTech company leveraging virtual care technology to revolutionize the diagnostic journey for sleep apnea, chronic snoring, and sleep breathing disorders. Through the Lofta Complete Path and the Lofta RightStart Therapy Program, troubled sleepers are able to move from initial engagement, through screening, testing, and diagnosis, and into therapy in under a week—all from home.

Outside of Lofta, Jay is a Trustee on the Board of Directors for the Museum of Contemporary Art San Diego and holds a degree in Communication Studies and Business Administration from the University of Iowa.

In this episode…

Do you prioritize relationship building with your e-commerce customers when they buy your products? Do they get an extraordinary and unexpected experience?

Jay Levitt, the CEO of Lofta, joins Dean Dutro in this episode of the Relationship Commerce Podcast to discuss the benefits of developing an emotional connection with your e-commerce customers. He explains how an e-commerce brand can use this strategy to attract and retain customers and shares his top email marketing strategies. He also talks about why you should consider using a beta product to kick off your new business.