Should Your Brand and Brand Partners Share the Same Values?

The Relationship Commerce Podcast

Lindsey Wilson is the Founder and CEO of OWL Venice, a health and wellness brand located in Venice, California. Standing for One Whole Life, the company offers chicken, turkey, beef, and vegan mineral elixirs. Their broth elixirs are hand-crafted in small batches, using high-quality grass-fed, organic bones, and organic herbs and vegetables, all sourced weekly from local farmer’s markets. Their recipes are seasonal and vary every week depending on what is available locally.

Before starting OWL Venice, Lindsey worked as a freelance photographer, graphic designer, and web designer as well as the marketing manager for a women’s footwear company.

In this episode…

What are your e-commerce brand's values? Do you know the values your brand partners hold? Are they aligned?

Lindsey Wilson, the Founder and CEO of OWL Venice, is Dean Dutro's guest in this episode of the Relationship Commerce Podcast. Dean and Lindsey talk about the importance of working with partners that share the same values as your e-commerce brand. Lindsey also talks about her system of adding new products to her brand line, working with influencers, and managing a growing team.