Behind the Brand: Samantha Skelly on Building PAUSE, the World’s Leading Breathwork Brand

The Prosperity Playground

Today, I’m joined by Samantha Skelly, founder and CEO of Pause Breathwork, a bestselling Hay House author, international speaker, and host of The Can’t Be Contained podcast. She’s impacted over half a million lives through her trauma-informed approach to breathwork and has built the world’s leading breathwork brand rooted in emotional freedom, soul-alignment, and ease.
In this episode, we go behind the scenes of building a movement-led brand from the inside out. From a beaded-lizard-hustling teen, to a global pioneer in healing through breath, Samantha shares her unapologetic journey of feminine leadership, deep trust, and doing business her way.

We explore:

• Building the world’s leading breathwork company by following downloads over logic
• How Samantha walked away from a 7 figure business
• Letting ease, flow, and fun lead the way, while scaling sustainably
• Filling a 200+ person event in 30 days, without ads
• Breathwork practice to reset your nervous system

I hope this episode calls you back to your true self and most easeful expression of success. Share it and tag us on Instagram @_annalozano so we can continue leading this paradigm shift together!
Connect with Samantha
• https://www.pausebreathwork.com
• Become a PAUSE Breathwork Facilitator: https://www.pausebreathwork.com/facilitator-training-program
• Women & Wealth Event November 2025 (Anna25 for discount): https://do.pausebreathwork.com/women-and-wealth-2025
• instagram.com/samanthaskelly
• instagram.com/pausebreathwork

Founders Retreat in Mexico January 2026: https://annalozano.com/pages/foundersretreat
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