Behind the Brand: Jayme Jenkins on Scaling Everist, Canada’s Fastest-Growing Beauty Brand

The Prosperity Playground

Jayme Jenkins, Co-Founder and Chief Brand Officer of Everist, joins me today to share how Everist went from an idea rooted in environmental responsibility, to becoming one of Canada’s fastest-growing consumer brands. With a background leading global brands at P&G, L’Oréal, and The Body Shop International, Jayme has spent her career building products that are as intentional as they are impactful.
We discuss the courage required to walk away from the “safe” path, the power of founder-led storytelling, and what it really takes to build a product that changes a category rather than just competes in one.
We explore:
• Following a strong ‘why’ and allowing the’what’ to evolve
• The iterative process behind bringing a truly innovative product to life
• Why founder visibility builds trust, even when it feels uncomfortable
• Strategic insights on scaling DTC and supporting retail sell-through
• The importance of community, mentorship, and peer support on the founder journey
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Connect with Jayme
IG @jayme.everist - https://www.instagram.com/jayme.everist
@helloeverist - https://www.instagram.com/helloeverist
Website: https://helloeverist.com

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