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EP163: Grow Your Service-Based Business by 40% in 12 Months w/ Laura Reale
Manage episode 399889844 series 2494606
Today’s guest, Laura Reale, grew her service-based business by 40% in just 12 months. Want to know her secret? Tune in as she shares the framework, secrets, tips, and tricks that she used to make that happen for her business.
Laura runs two businesses: AquaReale—a pond construction, service, and maintenance company—and Pondtent—a marketing company that provides email marketing services to pond builders.
In this episode, they talk about:
How Laura grew her service-based business by 40% in 12 months
How having job descriptions and clear roles and responsibilities led to hiring her star employee, Tyler
The importance of employee care, treating them like family, and creating a positive work environment
How tracking job hours accurately and adjusting pricing leads to increased profits
Laura’s email marketing strategies — weekly tips, monthly newsletters, etc
How Laura attracts new clients
Laura’s strategies for online presence
Targeting new clients through SEO, Google Ads, and local outreach
How she reached out to 68 local landscapers for partnership opportunities
Laura’s client retention strategies — follow-up calls, personalized service, different service package levels, etc
Route density and how Laura prioritizes customers based on location to maximize efficiency and save money
How Laura measures her marketing ROI and profit margins
The importance of target marketing and adapting to industry trends
Mentioned:
Check out Laura’s interviews on The Pond Digger podcast:
Laura’s email: laura@mypondtent.com
Give Laura a call at (215) 805-8257
Links to resources:
Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at:
202 epizódok
Manage episode 399889844 series 2494606
Today’s guest, Laura Reale, grew her service-based business by 40% in just 12 months. Want to know her secret? Tune in as she shares the framework, secrets, tips, and tricks that she used to make that happen for her business.
Laura runs two businesses: AquaReale—a pond construction, service, and maintenance company—and Pondtent—a marketing company that provides email marketing services to pond builders.
In this episode, they talk about:
How Laura grew her service-based business by 40% in 12 months
How having job descriptions and clear roles and responsibilities led to hiring her star employee, Tyler
The importance of employee care, treating them like family, and creating a positive work environment
How tracking job hours accurately and adjusting pricing leads to increased profits
Laura’s email marketing strategies — weekly tips, monthly newsletters, etc
How Laura attracts new clients
Laura’s strategies for online presence
Targeting new clients through SEO, Google Ads, and local outreach
How she reached out to 68 local landscapers for partnership opportunities
Laura’s client retention strategies — follow-up calls, personalized service, different service package levels, etc
Route density and how Laura prioritizes customers based on location to maximize efficiency and save money
How Laura measures her marketing ROI and profit margins
The importance of target marketing and adapting to industry trends
Mentioned:
Check out Laura’s interviews on The Pond Digger podcast:
Laura’s email: laura@mypondtent.com
Give Laura a call at (215) 805-8257
Links to resources:
Stop struggling with sales! Transform your business with Eric’s FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets
Book A Call With Triplett: Call with Triplett
The Pond Digger - https://theponddigger.com/
You can also check out The Pond Digger's products at:
http://helixpondfiltration.com/
And follow his adventures in the pond world at:
202 epizódok
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