239: The Politics of Expertise - Hayley Osborne

The Politics of Everything

Everyone has something they are good at right? Many years ago, my then business coach said I could turn my expertise into a business as long as I could also make money from it and have passion for what I did. Being an expert looks easy but how do you become the ‘go-to’ expert for your sector and ensure you land the right clients or customers easier? My guest today Hayley Osborne helps other businesspeople more high-quality leads and inquiries into their business. She is a keynote speaker, creator of the Superhero Marketing Membership, host of podcast, The Hayley Osborne Show, and has been featured in major publications and radio. She works one-on-one with her high-achieving clients and brands as their trusted advisor. Her online coaching community, the Superhero Marketing Membership helps you get clear on what marketing strategies and activities you need to do, giving you the biggest growth, with the least amount of time and effort for your business. This all sounds like stuff we need!

In this show learn from Hayley on:

· Is that something we can all do if we follow your approach or is it certain types of businesses you work with?

Small business marketing is usually hamstrung by money and time constraints – how can we know what to prioritise and when so we can get a great sense of achievement in what we do?

How can marketing success become an ongoing theme vs a burst of success than a flat period?

Is a mailing list all we need to create that funnel of leads and wins in SMEs or is there a wider approach we need?

Connect further:

(4) Hayley Osborne | LinkedIn

www.hayleyosborne.com

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