How AI is Making Marketers 10x More Productive with the CMO of Atlassian

The Next Wave - AI and The Future of Technology

Episode 27: How is AI revolutionizing productivity for marketers? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by Zeynep Ozdemir (https://www.linkedin.com/in/zeynep-inanoglu-ozdemir-phd-962a5035/), the Chief Marketing Officer of Atlassian, who brings a unique blend of AI expertise and marketing experience.

In this episode, we explore Zeynep's fascinating journey from engineering and speech synthesis to her pivotal role in marketing. The discussion delves into how AI is transforming marketing strategies, creating a partnership between human creativity and AI capabilities, and making marketers significantly more productive. With insights from Atlassian's cutting-edge AI applications and detailed survey data on AI usage in marketing, this conversation is packed with actionable takeaways for embracing AI in your workflow.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) Machine learning training is now much faster than before.
• (05:30) AI as creative partner enhances content creation.
• (10:17) Exploring AI's impact on productivity, creativity, research.
• (13:33) AI boosts creativity and efficiency in marketing.
• (16:28) Seamless AI integration in content creation workflow.
• (18:40) Expert on dynamic customer data and interactions.
• (21:37) Personalized AI marketing and visual content generation.
• (25:35) Thanks, Zeynep, for the fascinating conversation.

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Mentions:

• Zeynep Ozdemir: https://events.atlassian.com/unleash/speaker/993189/zeynep-inanoglu-ozdemir
• Atlassian: https://www.atlassian.com/
• Fei Fei Li: https://profiles.stanford.edu/fei-fei-li

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/
• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Darren Clarke // Editing by Ezra Bakker Trupiano