The Right Mindset with Tom Ferry

The Marketing Genius Podcast: Real Estate Marketing | Digital Strategy | Technology | Leadership

What does it really take to achieve success in real estate? Is it a great website? More leads? A powerful personal brand? These are all important elements. But Tom Ferry believes the answer is something more obvious, and more difficult to pin down. A New York Times bestselling author and the top-rated real estate coach on Swanepoel’s Power 200 list, Tom is one of the most influential people in our industry, and a leading authority on what it takes to prosper in this business. For Tom, it all starts with crafting your personal definition of success—what you need, what you want, and what you’re willing to do to make it happen. As CEO of Tom Ferry - Your Coach, Tom has helped thousands of agents define success and put themselves on the path to achieving it. In this interview, Tom explains how ambition can actually get in the way of a successful real estate business, and points out why so many agents are leaving money on the table when it comes to nurturing leads.