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Using Marketypes To Discover the Six Working Styles of Successful Marketers
Manage episode 311000269 series 3079989
A tartalmat a Erik Harbison biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Erik Harbison vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Marketypes help to…
- Identify & address skill gaps
- Manage up & influence across
- Level-up your direct reports
- Hire the right marketers
- Design high-performing teams
- Reduce marketing team churn
The Six Marketypes are...
- Swiss Army Knife: balanced skillset, able to quickly learn new tactics, no specialty
- Olympian: complete focus on one channel or discipline, very high level of expertise
- Gunslinger: trusts creative instincts, distrusts process, able to cut through red tape
- Data Nerd: expert at manipulating data, believes the numbers should drive all decisions
- Growth Hacker: mastery of martech, funnel building focus & conversion rate optimization
- Big Picture Planner: omnichannel, able to align marketing strategy to business strategy
Resources from this episode:
Learn More About Marketypes:
- themarketinghelp.co/marketypes
Learn More About Marketypes:
- themarketinghelp.co/linkedinlearning
Start getting Marketing Career tips:
- themarketinghelp.co/subscribe
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