A(z) Marketing Help csatorna legjobb podcastjai (2024)

1
Creating A Culture of Diversity, A Talk With Tierney’s Tracey Santilli 25:52

2M ago25:52

25:52

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.Interpublic Group of Companies (IPG) által

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Leveraging Creativity to Create Brand Experience 23:18

2M ago23:18

23:18

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.Interpublic Group of Companies (IPG) által

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CI Conversations: AI Agents 45:45

2M ago45:45

45:45

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.Interpublic Group of Companies (IPG) által

1
Diversity in Clinical Trials with IPG Health 20:41

2M ago20:41

20:41

For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadership, be sure to follow us on LinkedIn and Instagram and subscribe on Apple Podcasts.Interpublic Group of Companies (IPG) által

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Deriving Opportunities From Disruptions With the New KINESSO 23:08

3M ago23:08

23:08

Jarrod Martin, Global CEO of KINESSO, joins CI Conversations host Jen Sain to discuss where KINESSO’s goals align with industry disruptions in retail media and AI, and the recent restructuring to include MatterKind and Reprise in its brand umbrella. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. inter…

1
Maximizing Strategic, Ethical Data to Win Consumers 36:53

3M ago36:53

36:53

Tina Allan, Global Chief Data & Intelligence Officer at FCB, Brady Gadberry, SVP, Products, Data & Identity at Acxiom and Kyle Hollaway, SVP, Head of Global Identity Products at Acxiom join CI Conversations host Jen Sain to discuss how using consumer data ethically and strategically can help brands create marketing messaging that cultivates…

1
Tech Moves Beyond Hype to Purpose at CES 2024 28:47

3M ago28:47

28:47

Tina Allan, Global Chief Data & Intelligence Officer at FCB, and Adam Simon, SVP, Managing Director, IPG Media Lab, join CI Conversations host Jen Sain to discuss not only the latest tech innovations hitting the market, but also the digital trends that will drive advertising and marketing into the future. For more marketing insights and ideas, plea…

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Building Clarity and Strategy Around AI 35:27

5M ago35:27

35:27

Chris Perry, Chair, Weber Shandwick Futures and author of Perspective Agents, joins CI Conversations host Jennifer Sain to discuss The Weber Shandwick Collective’s AI Accelerator , finding clarity in the overwhelming noise surrounding AI and how companies can use that clarity to take action. For more marketing insights and ideas, please subscribe t…

1
Winning Business With Customer Intelligence Strategies 27:46

5M ago27:46

27:46

Tate Olinghouse, Chief Revenue Officer at Acxiom, joins CI Conversations host Jen Sain to discuss how brands can strategically leverage Customer Intelligence data to drive their business into the future. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and T…

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CI Conversations: Three DE&I-Friendly Programs to Offset Hiring Imbalances 36:42

9M ago36:42

36:42

Description: Julie Batliner, president of Carmichael Lynch and Carmichael Lynch Relate, Erica Samadani, executive director of PR for MullenLowe PR and cofounder of Momternships and Val DiFebo, CEO of Deutsch, New York join CI Conversations host Jennifer Sain to discuss three recruitment programs created to facilitate DE&I-friendly hiring in the adv…

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CI Conversations: Tracking the Sustainability Intention-Action Gap 31:09

11M ago31:09

31:09

The Martin Agency’s Allie Ballard, Katie White, and JT Taillon join CI Conversations host Jen Sain to discuss sustainability, climate change and The Martin Agency’s Sustainability Tension Map, an open-source tool designed to understand paint points and the disconnect between intent and action when it comes to going green. Tracking the Sustainabilit…

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CI Conversations: Net Positives in an AI-Generative Future 43:05

1y ago43:05

43:05

Jerlyn O’Donnell, Director, Experience Design at FCB Health New York and Franklin Williams, EVP, Director, Experience Design, AREA 23 join CI Conversations host Jennifer Sain to discuss the plus sides, the down sides, the uncertainties and the myriad possibilities of generative AI. For more marketing insights and ideas, please subscribe to this pod…

1
CI Conversations: Super Bowl 2023 Advertising - Fun, Creative Storytelling and Dogs 40:19

1y ago40:19

40:19

Ida Gronblom, Executive Creative Director at FCB New York, Maria Pazos, Group Planning Director at Carmichael Lynch and Sam Chotiner, Executive Strategy Director at McCann join CI Conversations host Jennifer Sain to discuss Super Bowl LVII, where ads embraced the irreverent, funny and fun. For more marketing insights and ideas, please subscribe to …

1
CI Conversations: Making Sense of Disability 41:31

1y ago41:31

41:31

Rebecca Roussell, Senior Vice President of DE&I Communications at Current Global, Danielle Cornejo Calhoun, Vice President of Inclusive Practices at Weber Shandwick and Freddie Sheffield, Research Executive at Truth Central, McCann World Group's Global Intelligence Unit, join CI Conversations host Jennifer Sain to discuss what it means to challenge…

1
CI Conversations: CES 2023 Sets the Tone for the Future 42:10

1y ago42:10

42:10

Michelle Tang, McCann’s Chief Growth Officer, Brian Hughes, MAGNA’s EVP of Intelligence and Audience Strategy and Chad Stoller, Global Chief Innovation Officer at UM join CI Conversations host Jennifer Sain to discuss how CES 2023 surprised with a focus on tech for practical uses over tech to impress. For more marketing insights and ideas, please s…

1
CI Conversations: Operationalizing DEI for Growth and Social Impact 36:39

1+ y ago36:39

36:39

Channing Martin, IPG’s Chief Diversity and Social Impact Officer and Bonnie Smith, SVP and head of ViVi, Jack Morton’s diversity-driven, inclusive marketing practice, join CI Conversations host Jennifer Sain to discuss using DE&I to transform organizational cultures, communities and societies, starting with challenging the way we work together. For…

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CI Conversations: How Can Brands Lead the Sustainability Discussion? 32:44

1+ y ago32:44

32:44

On the heels of NYC Climate Week 2022, Nadia Tuma-Weldon, EVP, Global Head of Thought Leadership, McCann Worldgroup, Truth Central and Jaclyn Kaminski, VP, Global Director of Sustainability, McCann Worldgroup join CI Conversations host Jennifer Sain to discuss sustainability from both the consumer and brand perspective. For more marketing insights …

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CI Conversations: How Brands Can Respond to Economic Uncertainty 23:47

1+ y ago23:47

23:47

In this episode of CI Conversations, we chat with Tom Morton, the global chief strategy officer for R/GA, to find out what is in store for the typical consumer and how brands can respond. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on CI’s podcasts and Thought Leadershi…

1
CI Conversations: Cannes 2022 - The Future of Creativity & Agency Work 46:25

1+ y ago46:25

46:25

Carmichael Lynch’s Stacy Janicki, Director of Account Management, Senior Partner, and Carol Haynesworth, Head of Multicultural Strategy and Inclusion, Senior Partner, discuss the future of Diversity, Equity, Inclusion, Belonging and Accessibility (DEIB&A) in our industry, along with the future of ad marketing innovation, which may prioritize produc…

1
CI Conversations: MAGNA and Rogers & Cowan PMK Break Down 2022 Upfronts 25:26

1+ y ago25:26

25:26

MAGNA’s Brian Hughes and Rogers & Cowen PMK’s Lisa Vu talk about the surprising and not-so surprising trends at this year’s Upfronts, where the conversations steered away from tradition and pivoted to an exciting, if still-evolving, future of content and measurement. For more marketing insights and ideas, please subscribe to this podcast or visit i…

1
CI Conversations: Diversity, Equity and Inclusion at Cannes 2022 and Beyond 47:12

2y ago47:12

47:12

McCann Worldgroup’s Laura Simpson and Singleton Beato talk about the rich and nuanced findings of McCann Truth Central’s latest Truth About Diversity study, which they presented during the IPG Equity Breakfast at Cannes. The conversation covers best business practices, challenges and opportunities for marketers, and what today’s diverse audience wa…

1
CI Conversations: Experiential Marketing at Super Bowl 56 and Beyond 20:30

2y ago20:30

20:30

Join us as we talk with Jack Morton’s Sarah Dale about the company’s work for Tonal, Binance and Molson Coors at Super Bowl 56, as well as the consumer, digital and brand experience trends shaping the future of experiential marketing and fan engagement. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. i…

1
CI Conversations: Super Bowl 56 Advertising Recap 40:03

2y ago40:03

40:03

This episode of CI Conversations features a lively conversation with FCB’s Andrés Ordóñez and Chris Walker, along with McCann’s Craig Bagno, about Super Bowl 56 advertising and what Super Bowl advertising might look like in the future. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. Fo…

1
CI Conversations: How Companies Can Navigate Increasing Societal Polarity 29:20

2y ago29:20

29:20

Join host Paul Parton as he talks with Jonny Bentwood, Fred Cook and Scott Farrell about the increasing polarity in American society around a large range of issues, and how companies can best navigate these divisive times. For more marketing insights and ideas, please subscribe to this podcast or visit intelligence. interpublic.com. For updates on …

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CI Conversations: CES 2022 35:14

2+ y ago35:14

35:14

There were lessons to be learned from the experience of CES itself this year. After being virtual in 2021, hopes were high that it would return to a fully in-person event. That was not to be and once again, participants and attendees had to pivot to a hybrid conference. It is reasonable to expect that will be the case for the show and other industr…

1
CI Conversations: The Global Employee Experience Amid The Big Quit 35:08

2+ y ago35:08

35:08

Join Paul Parton as he talks with Ben Kalevitch from United Minds about the company’s recent Global Employee Experience Survey with KRC Research. The study looks at current employee trends as organizations experience continuous, unprecedented change. Paul and Ben discuss the important and sometimes surprising factors affecting employee satisfaction…

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Ninja Marketing in 10 Minutes - So what are SmartLinks and why should I be using them? 10:17

3y ago10:17

10:17

Smartlinks are a great resource that should be used by every B2B marketer to encourage engagement with your messages and also be able to monitor the interaction.Ian Nicklin - IN Business Ninjas által

1
Facebook Live Sales 39:02

3y ago39:02

39:02

Live Sales på Facebook? Hvordan gør man? Sælger det godt? Er det noget man bør teste? Hvad med teknikken? Få svarene i Help Marketing 169. Månedens ... Indlægget Facebook Live Sales blev vist første gang den Nochmal.Eric Ziengs: Content Marketeer, blogger, oplægsholder által

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Ninja Marketing in 10 Minutes - Company Pages 10:36

3y ago10:36

10:36

What's a Company Page, why do I need one and what's the benefit? Lisa and Ian chat today about why they are important and why you need one.Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in 10 Minutes - Scaling Connections 10:25

3y ago10:25

10:25

How and why do you build high quality and relevant 1st connections. Connecting the right target market people with who you can engage. Join Lisa and myself to show you how.Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in 10 Minutes - Content 8:17

3y ago8:17

8:17

How do you build credibility? What is good and engaging content and if you don't have lots of time, which most of us don't, how you can re-purpose what you already have to get the maximum exposure?Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in 10 Minutes - Katy is giving us some top tips on targeting and keywords. 10:51

3y ago10:51

10:51

Mixing things up a bit this week as I am joined by Katy who is our Programme Manager. Katy looks after clients on a day to day basis and shares her tops tips on using Sales Navigator filters and narrowing down on the best keywords to use.Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in 10 Minutes - Why is it so important to get the target right? 11:58

3y ago11:58

11:58

The more specific you make your target, the more relevant the interaction with these prospects and the higher your conversion rates. This will help you to speak in the language that they use and also be seen as more of an expert in their field. You should invest considerable time, effort and resource in making sure you target effectively.…

1
Ninja Marketing in 10 Minutes - Why are Endoresments and Recommendations so important. 10:10

3y ago10:10

10:10

Often overlooked, at the base of your LinkedIn profile are the Recommendations and Endorsements. Why are these so important as a source of external verification.Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in10 Minutes - Using Keywords with Intent 9:52

3y ago9:52

9:52

Why is it important to use Keywords and how do I use them. Focus on your keywords as the solution to the potential problem that your prospect is facing. Use the words that would resonate with them. The more niche the words, the more likely you are to be found in searches. Keep the keywords authentic and in line with your personality. Be yourself as…

1
Nina Marketing in 10 Minutes - Writing a ridiculously good Summary. 7:18

3y ago7:18

7:18

Now you grabbed your prospects attention, it's time to write a ridiculously good summary to generate interest. We will give you 6 tips on how to write a great summary that grabs your prospects attention and creates a desire for them to take some kind of action.Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in 10 Minutes - Getting your LinkedIn Profile Basics Right! 11:26

3y ago11:26

11:26

Getting the basics sorted first. Your profile needs to look great, so prospects are inspired to interact. Here are some quick and simple tips to help you get an 'All-Star' profile. You don't want to stop your prospects journey to becoming a client if you have missed getting these basics right.Ian Nicklin - IN Business Ninjas által

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Ninja Marketing in 10 Minutes - Why is getting your Headline so crucial. It's like the signage on the front of your shop. 9:28

3y ago9:28

9:28

Grabbing someone's attention in marketing is critical, you only have a few seconds. Some people say 3, others 8! That's not long. Don't waste it by just putting your job title in your headline, as that may be very interesting to you and your ego, but it's not to your prospects. Think of it like having a shop! It's the signage and the window display…

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Ninja Marketing in 10 Minutes - So why LinkedIn? 9:36

3y ago9:36

9:36

So why should you be investing time with LinkedIn? Isn't this just a recruiting platform or just another one of those social media platforms that I don't have the time nor the inclination to learn how to use? This is an overview of what it's all about. The B2B marketing side of the Platform which is called 'Sales Navigator' and why this is importan…

1
Ninja Marketing in 10 Minutes. What's it all about and how will it help me? 11:27

3y ago11:27

11:27

This is the first of our weekly Podcasts showing you how to get more business using the LinkedIn platform. Simple, practical advice in 10 minutes. I hope you enjoy.Ian Nicklin - IN Business Ninjas által

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HM268: Få succes med influencer marketing 50:24

3+ y ago50:24

50:24

Hvordan arbejder man seriøst med influencer marketing? Hvordan tjener de seriøse influencere penge? Er influencer marketing relevant for alle virksomheder? Og hvad med juraen? Få den ... Indlægget HM268: Få succes med influencer marketing blev vist første gang den Nochmal.Eric Ziengs: Content Marketeer, blogger, oplægsholder által

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HM267: Sådan håndterer Sundhedsstyrelsens kommunikationsafdeling COVID-19 35:13

3+ y ago35:13

35:13

Hvordan håndterer man som kommunikationafdeling i Sundhedsstyrelsen en COVID-19 pandemi, hvor tingene ikke bare skal gå lynhurtigt, men hvor man samtidig skal kommunikere til hele den ... Indlægget HM267: Sådan håndterer Sundhedsstyrelsens kommunikationsafdeling COVID-19 blev vist første gang den Nochmal.…

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HM266: GoBoat: Fra 0 kr i marketing -> Ansætte en CMO 59:03

3+ y ago59:03

59:03

I dette afsnit af Help Marketing fortæller to af stifterne af Goboat om den omfattende rekrutteringsproces og de strategiske overvejelser, der lå bag ansættelsen af en ny CMO. De giver desuden indblik i, hvordan Goboat har klaret sig under coronapandemien, og de overvejelser der har lagt bag virksomhedens kommunikation efter genåbningen af Danmark.…

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HM265: SUR FOR EN SIKKERHEDS SKYLD 🍋 24:11

3+ y ago24:11

24:11

Hvordan blev afsnit 254 af Help Marketing til en bog ved navn Sur for en Sikkerheds Skyld? Mikael Kamber er tilbage i Help Marketing for sammen med Eric at fortælle om processen for deres nyeste bog, der udkommer 20. august 2020. Frem til 20. august får du 20% rabat på bogen ved at bruge koden "SUR20" hos Saxo. Indlægget HM265: SUR FOR EN SIKKERHED…

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HM264: Den gode historie – få mere ud af dit pressearbejde 1:07:00

4y ago1:07:00

1:07:00

I dette afsnit af Help Marketing byder vi Codans pressechef ind til en snak om, hvordan man arbejder strategisk med pressearbejde og dyrker sine relationer til medierne. Indlægget HM264: Den gode historie – få mere ud af dit pressearbejde blev vist første gang den Nochmal.Eric Ziengs: Content Marketeer, blogger, oplægsholder által

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HM263: Sådan bruger Shaping New Tomorrow branding til at skille sig ud fra mængden 1:01:28

4y ago1:01:28

1:01:28

Hvordan brander du din virksomhed, så den skiller sig ud fra mængden? I dette afsnit af Help Marketing får du indblik i, hvordan det innoverende herretøjsmærke Shaping New Tomorrow bærer sig ad. Indlægget HM263: Sådan bruger Shaping New Tomorrow branding til at skille sig ud fra mængden blev vist første gang den Nochmal.…

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HM262: B2B attribution – hvilke tiltag skaber forretning 46:30

4y ago46:30

46:30

Attribution kan være et smertefuldt emne, særdeles når vi taler om B2B virksomheder. I dette afsnit af Help Marketing dykker vi ned i attribution og ser nærmere på, hvad det er, hvorfor du skal have styr på det, og hvad du kan gøre her og nu. Indlægget HM262: B2B attribution – hvilke tiltag skaber forretning blev vist første gang den Nochmal.…

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HM261: 3 marketing tendenser for 2020 20:58

4+ y ago20:58

20:58

Hvad skal du, der arbejder med marketing være opmærksom på i 2020? Få svaret i dette afsnit af Help Marketing, hvor vi taler om centrale marketing tendenser. Indlægget HM261: 3 marketing tendenser for 2020 blev vist første gang den Nochmal.Eric Ziengs: Content Marketeer, blogger, oplægsholder által

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HM 260: Sådan skaffer Templafy B2B leads på tværs af platforme 33:20

4+ y ago33:20

33:20

Hvordan skaber man B2B leads på tværs af platforme? Få inspiration og input i dette afsnit af Help Marketing, hvor traffic manager fra Templafy deler ud af hans erfaring. Indlægget HM 260: Sådan skaffer Templafy B2B leads på tværs af platforme blev vist første gang den Nochmal.Eric Ziengs: Content Marketeer, blogger, oplægsholder által

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HM259: Sådan indhenter du marketing permissions, der er lovlige 55:06

4+ y ago55:06

55:06

Marketing permissions er afgørende for enhver god marketingindsats, men hvad skal der til for, at dine permissions er lovlige? Få svaret i dette afsnit af Help Marketing. Indlægget HM259: Sådan indhenter du marketing permissions, der er lovlige blev vist første gang den Nochmal.Eric Ziengs: Content Marketeer, blogger, oplægsholder által

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