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Steve Salzinger: Innovation Lessons in CPG: Launching Digital Brands Faster, Cheaper, Better
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The consumer goods industry is experiencing a massive retail-to-virtual shift that is redefining how new brands and products go to market. Soaring digital distribution techniques and the rising ease of manufacturing are largely to thank, as both capitalize on the digital arena at large and embrace this virtual-first shift.
As businesses shift their go-to-market strategies to embrace the potential of digital, the question still remains: how do you create a consumer goods brand faster, better, and cheaper?
In this episode, Steve Salzinger, Managing Director, Salzinger LLC, discusses some of the countless opportunities brought about by changes in digital distribution, the rising ease of manufacturing, and the foundational requirements for launching digital brands faster, better, and cheaper.
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