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The One Tool To Transform Your App’s Retention and Engagement With Aampe’s Jim Laurain
Manage episode 386338327 series 2927316
A tartalmat a Peggy Anne Salz biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Peggy Anne Salz vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Good marketing answers customer needs. Great marketing anticipates them. With Aampe, businesses can create a hyper-individualized customer experience, increase acquisition ROI, and significantly reduce churn with only one tool. Aampe — a platform built by data scientists to help marketers execute effective mobile campaigns based on customer behavior — uses propensity triggering to flip the script on user retention and engagement. By looking to the future, not the past, marketers can offer personalized discounts, messages, and rewards based on a specific user’s likelihood to purchase or churn. Aampe’s Head of Growth, Jim Laurain, joins host Peggy Anne Salz in this episode of The Groove to explain how Aampe, powered by machine learning and AI, takes predictive analytics and retention to the next level, acting as both a “recommender system applied to every element of a user experience” and a tool to transform your business’ lifecycle marketing and bottom line.
CHAPTER TIMESTAMPS
00:00 - Intro
01:35 - Jim's responsibilities at AMP
02:26 - Inactive triggers create inactive users
06:32 - Tapping into your event stream data
09:55 - When does your A/B test retire?
10:43 - You're triggering at the wrong time
13:01 - Not all discounts are made equal
14:12 - What is propensity triggering?
16:43 - A recommender system for the entire user experience
18:34 - New customer markets based on timing optimization
20:39 - What's next at AMP?
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