Do you know what the true cost is of your app? Not the baked costs - labour, assets, distribution, marketing - those are easy and visible. The costs we are talking about are the subtle ones that have the biggest impact. Battery consumption, data consumption, processor consumption. They are killers when it comes to the cost of experience and need to…

Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real cu…

Privacy is an overused, under implemented strategy for mobile apps these days. There is a lot of talk but very little action. Companies that violate the privacy rights of their users will, at best, feel the wrath of their users and at worst suffer catastrophic (and perhaps business-threatening) outcomes. Think about the fury that UBER has met with …

Christmas is upon us and app developers have to move quickly in order to ensure they have a successful download season. Peggy is here to highlight a brand new ebook from Fiksu on techniques to implement right now so that the busiest app season of the year does not pass you by.untether@gmail.com által

What is the difference between an app that has moderate downloads versus one that has incredible downloads? A large portion of that is the function of the app but, let's face it, there really hasn't been an app that has stood alone in its category so that is only a part of the reason. What about your icon? What about your advertising? How do those …

Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness - getting your app in front of the right media at the right time. For this, we turn to a new service called PressF…

So you've listened to your customers and built the greatest app that does exactly what they want. Kudos. You've also spent money marketing it, partnering properly and generated enough buzz to start the downloads and usage rolling. It seems that all is golden from this point forward, what could go wrong right? Have you considered performance yet? Wh…

The goal of every app developer is to attract as many users as possible to their app. Which is why it's really important to explore - and enjoy the benefits of alternative app stores if you have an Android app. Why? Because - although the majority of app developers may view placement in Google Play as the best way to achieve mass market reach and d…

Have you ever considered hiring an agency to help with your mobile app marketing? Sometimes it is much more effective and less costly to do so for many reasons (of which we explore in this episode). Should you go down this road there are still responsibilities that fall on you, the developer, to ensure your app succeeds. Don't just hand it off and …

How do you know where to go unless you have the right data? That's what this episode seeks to answer. Having access to app store analytics gives developers incredible insight into the emerging trends but, more importantly, gives insight into the expected growth of an app. Using the service we highlight in this episode, developers will be able to se…

MMS has been around for quite some time but perhaps it hasn't been appreciated as much as its relatives. Peggy brings us a glimpse into how MMS can help application developers bring users back into their apps and move downloads. She also highlights a new MMS service offering from Twilio and brings us the top 3 uses for MMS for your business.…

Marketing is an art when it comes to getting the word out for your newly-minted mobile application and there has never been a more affordable means to market than social media. The problem is that most app developers either ignore this opportunity to engage with their community or are doing it terribly wrong. That's why we are here. This episode fo…

We've all seen an ad on television that has had an impact on us - made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length. This is what InMobi calls "Emotional Monetization" and Peggy wal…

Are you a developer for hire or a company involved in mobile development? Have you looked at the enterprise as an opportunity to build a business or your portfolio? You see, larger companies are struggling both internally and externally which makes the opportunity incredibly large. They need to satisfy their own internal requirements for CRM and em…

Video has always been an important part of the mobile app marketing process and is getting a huge boost on the iPhone platform when Apple introduces the use of short videos in the next version of its App Store. Peggy summarizes some incredible advice from Apptamin co-founder Sylvain Gauchet to make your app video standout amongst the crowd. If you …

What are the 10 most foundational steps that every single developer needs to do in order to give their app a fighting chance? That question is answered here by Peggy as she highlights a great resource put together by India-based Dot Com Infoway. This episode focuses on the core requirements to set any app on the right path to success.…

An arsenal of tools. To win in marketing your app you need to use an arsenal of tools. The more you use, the more likely you are to succeed and one of the important pieces in your app marketing strategy needs to be SMS. There are tremendous benefits and Peggy outlines them in this episode. If you've ever wondered how to give your app a voice, to br…

Making an app is a complex undertaking. Making your app business successful is also hard work. As we will show you in this series, the decisions you make will largely depend on your category of app, target audience and monetization model. But you shouldn’t just rely on your judgment. Knowing what other app developers think, do and recommend can als…

It is hard enough to come up with a great idea for a mobile business, design it, build it, market it and convince a bunch of people to download it and use it more than once. When, miracles of miracles, you've done all that and your customers finally start paying for it. you end up having to wait for up to 60 days to get paid from the various app st…

Want to know the secret to a successful app? Well, listen up, here it is. Testing, iteration, interaction and testing again. In short, the secret to a successful app is hard work. There are no shortcuts in the app world any more. A huge part of the success of your app depends on a very important cycle with your customers - one that if done right wi…

Just because you can doesn't mean you should. If there is one thing that mobile has done for communications it has made it easier to send more people more messages more easily. It has also empowered the receiver to turn it off, tune it out and forget just as easily. This is the challenge for all marketers and brand-builders looking to use mobile me…

The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app…

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering th…

If you are serious about making sure your mobile app is successful, launching in Japan is something you cannot afford to leave out. App Annie has listed Japan as the number 1 country for monthly app revenue and to leave it out of your strategy is leaving revenue off the table. In this episode, Peggy Anne walks us through 3 key strategies to make su…

In this, our first ever episode of the Mobile App Minute, Peggy Anne Salz of MobileGroove shares some valuable tips on how to bring your mobile app to market in China. The country has emerged as the dominant mobile nation - surpassing the United States in smartphone activations AND app usage. With this great opportunity comes some great challenges …