393. AMMA — Why Simplicity Is a Superpower in Law Firms

The Game Changing Attorney Podcast with Michael Mogill

What if doing more is the very reason your firm isn’t growing?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill answer law firm owners’ toughest questions — from why growth efforts aren’t paying off, to why adding more people doesn’t always solve capacity problems, to how firms can avoid drowning in their own processes. Along the way, Michael shares how a new gardening hobby surprisingly mirrors the discipline it takes to build and scale a thriving practice.

Here’s what you’ll learn:

• Why spreading your attention across too many initiatives will slow your progress — and how to concentrate resources for real growth
• The trap of “throwing bodies at problems” and how to use data-driven capacity planning instead of guesswork
• How successful firms simplify processes to maintain quality without getting buried in bureaucracy

If you want your firm to grow, it’s time to cut the noise and double down on what matters.

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Show Notes:

02:12 – Michael’s new gardening hobby and what it reveals about balance and focus

07:50 – Why spreading resources too thin stalls growth

09:36 – The gardening lesson that proves focus beats diversification

10:58 – Why every marketing channel works — and what really determines success

13:47 – The trap of “throwing bodies at problems” and why capacity must be data-driven

17:18 – Hiring without clarity: why adding people often increases complexity

18:48 – How firms unintentionally create bureaucracy as they grow

20:23 – The power of auditing processes and running a “stop doing” list

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Links & Resources:

• The Three-Body Problem (Netflix)
• The Three-Body Problem book series by Cixin Liu
• Garden with a Y (Indoor hydroponic gardening system)

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

• 387. AMMA — Stop Cleaning Up Their Mess: The Secret to a Self-Sufficient Team

• 382. What It Takes to Build a $100M Legal Business

• 375. AMMA — Stop Being The Bottleneck: Lead Your Firm Without Being Needed