290: Niche, Please! Ryan’s Story on How Narrowing Down Helped Him Level Up

The Efficient Advisor: Tactical Business Advice for Financial Planners

In this episode, Libby sits down with Ryan Townsley of Town Capital to talk all things niching down, building systems, and doing it before you're ready. 🎯

Ryan shares how he carved out a unique niche working with nuclear power plant employees — and why going deep instead of wide helped him streamline his messaging, attract the right clients, and confidently scale.

You’ll learn:

• How Ryan identified and leaned into a niche that wasn’t obvious at first
• Why serving one type of client helped him build a more efficient, repeatable process 🛠️
• The tools he uses to delegate, document, and stop being the bottleneck
• How “doing it messy” allowed him to build traction without waiting for perfection
• What it really looks like to grow a team, refine your value, and still keep it human

If you’ve been afraid to narrow your focus or feel like your growth has stalled, this convo will give you the permission (and playbook) to start building a business that runs smoother, serves deeper, and grows stronger. 🙌

There’s real freedom in focus — and Ryan proves it. 🚀

Ryan's website HERE!

Connect with Ryan on LinkedIn HERE!

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