"I've Made It" Moments, Indoctrination Marketing, and Failure Stories

The Ecommerce Opportunity by Chase Dimond

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In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects.

They also talk about how Mason went from a carnivore diet skeptic to a convert in just a few hours thanks to indoctrination marketing. Finally, they introduce the concept of “trust hours” and how they can earn you a 10x return on your marketing efforts.

Give it a listen, and when you’re done, hit the comments section to tell us about YOUR biggest business failure!

WHAT YOU’LL LEARN ABOUT:

• Revisiting “I’ve Made It” Moments – The boys reflect on their rapid growth on various social media platforms and the impact that specific moments had on the trajectory of their careers.
  
• Indoctrination Marketing – Mason shares how watching one Tiktok video sent his entire feed spiraling toward the carnivore diet, and how that led to him giving it a full-send test drive in just a matter of hours.
  
• The Proven Power Of “Trust Hours” – Mason teaches us about a concept called trust hours and why they are one of the highest leverage marketing activities you can invest your time in.
  
• LinkedIn Ghostwriting Service Update – The boys revisit the idea of layering a ghostwriting service on top of Chase’s LinkedIn product by sourcing talented writers from the CopyMBA ecosystem.
  
• Business Failures & Lessons Learned – Both Chase and Mason share examples of failed business ventures from their past, and share the trends or red flags they try to avoid when launching new projects.

KEY MOMENTS IN THIS EPISODE:

00:00:00 – Introduction

00:03:15 – Revisiting Our “Made It” Moments

00:08:49 – Marketing Lessons From The Carnivore Diet

00:13:48 – Trust Hours: A High Impact Marketing Tactic

00:15:16 – LinkedIn Ghostwriting Service & Platform Updates

00:18:54 – Business Failures & Lessons Learned

00:26:00 – Helping People Is More Rewarding Than Helping Brands

00:29:53 – Closing Thoughts

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Keep up with Chase at…

www.chasedimond.com

www.twitter.com/ecomchasedimond

www.linkedin.com/in/chasedimond

Keep up with Mason at…

www.copymba.com

www.twitter.com/CardinalMason

www.tiktok.com/@cardinalmason