005: Office Hours | Applying Linguistics to SEO Content Strategy with Mandy Politi

The Digital Marketing Mentor

We discuss the purpose, benefits, and process of a solid SEO content writing strategy with Mandy Politi, a Senior SEO Strategist at Optidge. Her career journey began as a child in the Greek education system with a strong focus on written content, continued with a degree in linguistics, and has led to a passionate approach to creating ever-evolving content briefs for writers and valuable content for consumers. Get ready for SEO Content Writing 101 in this episode of the Digital Marketing Mentor.
An Optidge "Office Hours" Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!
Episode Highlights

• [1:28] Mandy is Optidge’s Senior SEO Strategist. She grew up in Greece, moved to Scotland to get her Master's degree in Applied Linguistics, and now lives in Mexico City. Her primary education in Greece certainly influenced her decision to go into the field of Search Engine Optimization with a focus on written content.
• [6:52] What does it mean to “write for SEO?”
• [8:00] Why is SEO content important and what's the goal of optimizing content?
• [11:50] Consider a hypothetical scenario. An orthodontist only supplies Invisalign and does not offer traditional braces. Is it okay for them to write content to try and rank for “braces?”
• [14:40] Mandy shares her process for writing for SEO
• [23:45] For true optimization, you must go back and review the content you’ve published after a month or two. Has the content been indexed? Does it rank for what was originally intended?
• [26:18] Mandy isn’t always writing the content herself. She shares how she works with other writers by providing them with content briefs.
• [34:36] The Greek education system was probably Mandy’s biggest mentor for SEO content. In Greece, every single year of formal education teaches you how to write, why you’ll write a certain way, different structures, what makes content good, and the skill of summarizing content and ideas.

Guest + Episode Links

• The Ride of a Lifetime by Robert Iger
• Atomic Habits by James Clear
• Don’t Shoot the Dog by Karen Pryor
• Mandy Politi | LinkedIn

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Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.