004: Testing New Strategies and Adjusting in Life and Paid Social with Akvile DeFazio

The Digital Marketing Mentor

Having immigrated to Toronto from Lithuania as a young child and moved multiple times, Akvile is no stranger to adjusting to new situations. She’s taken those life experiences and the skills she learned from her many mentors over her career and turned them into numerous awards and a thriving social media advertising agency. Learn about the path that got her there and how she was gifted a client list to start her agency journey.
Episode Highlights

• [1:45] Akvile shares how her upbringing and educational background taught her how to communicate, demonstrate empathy, and help others overcome challenges.
• [8:23] What is a mentor to Akvile and where did she find her mentors?
• [11:34] A key mentor in Akvile's career took her under her wing and gave her a head start in focusing on her marketing career which culminated in founding AKvertise.
• [17:20] Akvile shares her insights on how she learned she was underpricing herself, and how a major mentor helped her restructure.
• [21:35] Why does Akvile think it’s important and fulfilling to mentor college students? How is this key to the continued success of the digital marketing world?
• [25:58] Akvile shares the beauty and challenges of social media advertising: Finding ways to reach an audience that will most likely be interested in the products and services you’re trying to sell and getting that audience into your funnel. She defines this as targeting people instead of keywords.
• [29:54] Attribution and targeting options within the Meta advertising space have changed significantly over the years., and although the attribution in Meta is more model-based than true data, Akvile still confidently recommends it to her clients.
• [33:30] If you’re a service provider and/or running your own agency, Akvile would recommend that you take part in both running and implementing campaigns as well as consulting.
• [39:18] Akvile shares that overcoming stage fright with Toastmaster led to the award she's most proud of and keeps within reaching distance on her desk - Toastmaster of the Year in 2017.

Episode Links

• AKvertise
• Akvile DeFazio’s LinkedIn
• Pamela Lund | That Pam Chick
• John Doherty
• Toastmasters
• Podcasts
  • Criminal
  • Sold a Story
  • The Daily by The New York Times

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.