The Transaction Moment with ADUSA's Bobby Watts and Rokt's Stephen Rivera

The CPG Guys

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey's and personalization.
This episode is sponsored by ROKT.
Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/
Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/
Find Stephen Rivera on Linkedin at: https://www.linkedin.com/in/stephen-rivera-25495b27/
Find ROKT on Linkedin at: https://www.linkedin.com/company/rokt/
Find Find ROKT online at : https://www.rokt.com/
Here's what we asked them :
1. It’s been a while since we’ve had you on the show. What’s new with ADUSA media? How are you approaching total retail media and customer experience? How do you see this blend into the future especially RMN customer experiences?
2. How does Rokt fit into a company's Retail Media strategy & how do you help brands measure the success of campaigns and how does working with a partner like Rokt fit in?
3. How do you help Retail Media networks measure the success of campaigns and how does working with a partner like Rokt fit in? Likewise, Stephen I’d love to hear how Rokt is helping brands measure the success of a partnership with you at retail? What is a successful benchmark for brands?
4. What has been successful in this partnership?
5. How does ROKT help retailers and subsequently brands keep customer experience as paramount on the shopper journey?
6. Let’s talk about personalization of customer experiences. What data sets are required and how does Rokt go about helping ADUSA do this for their customers?
7. How do you leverage data from different channels to inform your omni-channel strategy?
8. As you assess the performance with Ahold Delhaize so far, what opportunities do you see for 2025 that could further strengthen the partnership
9. Looking ahead, how do you envision the partnership evolving to better anticipate and respond to changing customer needs?
For The path to purchase institute omni shopper awards sponsorship : email [e-mail] or click here
For the Drug Store News issues summit HBC awards : email [e-mail] or click here
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views e

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.