Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

The CPG Guys

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures.
This episode is sponsored by iOPEX
Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/
Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/
Follow iOPEX online at: https://www.iopex.com/
Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/
Here's what we asked Naga and Joe :
1.Joe: Let me start with you as we have had a few rounds of discussions with iOPEX, Can you give a quick introduction about you, your mission and your point of view democratizing the ad-stacks as a vertical solution for wall gardens,
2. Naga: Where does your portfolio of things that you do at iOPEX fit into the partnership with Aperiam.
3. Joe: From your point of view, how do you view the current growth of retail media, commerce intermediaries and specialized verticals adopting advertising as a revenue stream, and your recommendation on how they should build scale.
4. Naga: Coming from a strong operations optimization background, how to do you see iOPEX augmenting to add value to retail media, commerce intermediaries and specialized verticals adopting advertising.
5. Joe: With cookie crumbling, and specialize/strong 1st party data based walled garden emerging, is it not too much of brands and CPG to handle when it comes to advertising, your views how should CPG or Brand Streamline the media mix (Retail Media, Social Media, Traditional Publishers, CTV, Linear etc). Has the MMM flipped on its head?
6. Naga: Your take on how you view the operational challenges and your solutions / approach or guidance ?
7. Joe and Naga - each take turns and tell us what the future holds in this space of retail media and commerce. Do you see more automation, AI, ML and what excites you in this space?

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