It's all Content Experiences with Jonathan Phillips from Contentful

The CPG Guys

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them was released with Yann from VML and Nicole from Contentful. Be sure to go to www.cpgguys.com or your favorite platform and search for cpgguys podcast Yann or Nicole.
This episode is sponsored by Contentful.
Find Johnathan Phillips on Linkedin at: https://www.linkedin.com/in/jonathanwphillips/
Find Contentful on Linkedin at https://www.linkedin.com/company/contentful/
Find Contentful online at: https://www.contentful.com/
Here's what we asked him :
1. What was unique about contentful that drove you to be here. What is the role of a digital strategist and what does a day in your life look like?
2. Why is technology infrastructure and architecture important in content development as a brand? Would it be different for retail?
3. The pandemic changed the consumer in how they browse, where they browse, what they browse. Brands were already focused on content previously - how relevant is a content focus today?
4. What about platforms - which platforms matter for content engagement and how do you provide services to drive it?
5. Responsibility around content governance matters. How does one create and rollout content governance - what does it even mean to the brand marketer?
6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
7. AI is turning out to be ‘scarier’ than one imagined on the content space. How does one manage AI to ensure what’s out there is real and authentic and not ‘bots’?
8. What are key trends around this space we should advice brands to focus on?

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