Master Your Cancellation Policy to Grow

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

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In this episode, I dive deep into a topic that makes many therapists uncomfortable - how to confidently enforce a cancellation policy. I walk you through how I implemented a clear and compassionate policy that helped my clinic grow while supporting both my therapists and their clients. Trust me, getting this part right changes everything!

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:
[02:23] Why a 48-hour cancellation policy is ideal for scaling practices
[05:21] Important distinctions for charging no-shows with private pay vs. insurance clients
[06:11] How to reinforce the cancellation policy using multiple client touchpoints
[08:34] The exact language I used for enforcing the full session fee
[10:42] Offering virtual appointments as a solution for last-minute illness or bad weather
[13:35] How to handle angry clients and when to offer a one-time grace

Links From The Episode:
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Want to watch this episode on video? Check it out here on youtube: https://youtu.be/ttGJMLxITeQ

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