060: Why I’ll Never Write My Own Sales Copy Again

The Business of Good

Sales copy can make or break your business. For years, I wrote all of mine—emails, opt-ins, and sales pages—and I thought I was doing just fine. But here’s a hard truth I had to face... even good DIY copy was holding me back.

For the first time, I hired a professional copywriter, and the results were game-changing. In this episode, I’m pulling back the curtain on why I’ll never write my own sales copy again—and what happened when I finally let go.

You’ll hear:

• Why DIY sales copy often leaves money on the table
• What a professional copywriting process actually looks like
• How a messaging audit shifted the way I saw my business
• The sales page strategies that build trust and conversions
• The mindset shift every entrepreneur needs to grow past six figures

If you’ve ever wondered whether it’s time to outsource your sales copy—or if doing it yourself is slowing you down—this conversation will give you the clarity you need.

✨ Want to see the results for yourself? Check out the Donor Magnet Bootcamp page at janditchfield.co/bootcamp.

Because the truth is, growth doesn’t come from doing it all—it comes from doing the right things, with the right support.

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