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638: The Psychology of Sales
Manage episode 453955023 series 1254593
Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales.
In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases.
Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
Push some buttons: leverage emotional triggers like FOMO, excitement and trust
Practice the Golden Rule: be transparent and empathetic to build rapport and trust
Make it manageable: encourage a small or short-term commitment as a first step
Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
639 epizódok
Manage episode 453955023 series 1254593
Y’all, people typically buy based on emotion over logic. I know I have! By understanding and tapping into how your prospects feel, you’ll ultimately win more sales.
In Episode 638, The Psychology of Sales, Coach Caroline Plambeck outlines the need-to-knows and practical applications to refine your sales process. You’ll dig into the consumer’s mind and motivation to uncover what really drives purchases.
Be aware of biases: address confirmation bias, anchoring, reciprocity and scarcity
Connect to core drivers: ask, listen and then speak to intrinsic or extrinsic motivation
Push some buttons: leverage emotional triggers like FOMO, excitement and trust
Practice the Golden Rule: be transparent and empathetic to build rapport and trust
Make it manageable: encourage a small or short-term commitment as a first step
Plus, tackle objections, share social proof and craft a compelling call to action to maximize conversion. Tune into Episode 638 to master the mind.
Catch you there,
Lise
PS: Join 2,000+ studio owners who’ve decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!
639 epizódok
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