How AI and Real-Time Data are Revolutionising Retail and CPG Supply Chains

Sustainable Supply Chain

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In this episode of the Sustainable Supply Chain Podcast, I’m joined by Barry Bradley, Global Supply Chain Leader at Crisp. We dive into how Crisp's data collaboration platform is revolutionising the retail and CPG industries by optimising supply chain decisions through seamless data flow.

Barry shares his journey from inventory planning at Target to joining Crisp, driven by a passion for addressing inefficiencies in supply chains. We discuss Crisp’s ambitious mission to create zero-waste supply chains and the pivotal role of data sharing in achieving this goal. Barry explains how real-time data insights help companies reduce food waste, manage inventory more effectively, and improve overall supply chain efficiency.

One of the standout case studies Barry mentions involves UNFI, where Crisp’s platform significantly enhanced inventory management and reduced spoilage risk. We also touch on the common myth that sustainability is costly, with Barry providing a nuanced view on how data visibility can drive cost savings and business growth.

Moreover, Barry provides insights into how AI and advanced analytics are being utilised at Crisp to improve forecasting, assortment planning, and overall supply chain management. We round off with a discussion on the future trends in supply chains, highlighting the importance of collaboration, change management, and strategic planning.

For those keen on leveraging data for supply chain sustainability, you'll love this episode. You can find more about Crisp and their innovative solutions on their website, gocrisp.com, or follow them on LinkedIn and/or

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