Freight Fright: Curing a Supply Chain Hangover with Craig Fuller, Founder and CEO of Freight Waves

Supply Chain Therapy

We’ve all been there, one too many drinks (or greasy food) can be the downfall to your entire weekend. A supply chain is no different. A small change in customer demand can have devastating effects on your entire system. Our guest today, Craig Fuller, has your supply chain hangover cure.

Craig discusses why so many suppliers are overcorrecting, how the bullwhip effect is hurting so many companies, and why he thinks the smartest people are investing in transportation, not NFTs, sorry BAYC fans.

As the Founder of FreightWaves, the leading provider of data and analytics for the global logistics industry, Craig knows a thing or two about supply chain economics.
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Guest Quote

“I hate to be down on the crypto folks, but do we really need to spend $30 million for a tweet? It doesn't make any sense. If we can take all of that talent and money and capital that was going into these unimportant things like NFTs and invest in transportation, I think it would be an incredible opportunity.” - Craig Fuller

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Time Stamps

*(0:44) Intro to Craig

*(1:33) Meet Craig!

*(2:12) About FreightWaves

*(15:24) Segment 2: Challenges

*(18:09) The Bull Whip Effect

*(23:01) Let’s talk recession

*(30:20) The Holiday Season

*(35:58) The Driver Shortage

*(39:46) Segment 3: The Venting Couch

*(46:26) Segment 4: Back to the Future

*(49:03) Supply Chain Technology

*(51:03) Segment 5: Quick Hitters

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Sponsor:

This podcast is powered by the team at Stord. Turn your supply chain into a competitive advantage. Go to Stord.com to learn more.

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Links

• Connect with Craig Fuller on LinkedIn
• Connect with Alex Kent on Linkedin
• Check out the Stord Website
• Check out the FreightWaves Website