Success to Go: Laura Ries

Success to Go!

On this episode of the Success to Go! podcast, host Christopher Tompkins welcomes best-selling author and media personality Laura Ries who shares her insights on to why Positioning is an idea that should not be ignored! In 1994, Laura founded Ries & Ries, a consulting firm with her father and partner Al Ries, the legendary Positioning-pioneer. Together they consult with companies around the world on brand strategy. In addition, they have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing. With Al, Laura is the co-author of five books on branding that have been worldwide bestsellers. Her first solo book was Visual Hammer. Her latest book Battlecry was published in September 2015. Laura is a frequent marketing analyst on major news programs from the O’Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, HLN, and is frequently quoted by the Associated Press, Bloomberg, The Wall Street Journal and other news outlets. In addition, Laura writes her own popular blog RiesPieces.com. Learn more about Laura on her website here: www.ries.com To learn more about Christopher Tompkins and The Go! Agency, visit them online here: www.thegoagencyusa.com