How To Create A Subscription Website Your Users Will Love with Ryan Jordan

Subscription Entrepreneur

We are so grateful for the opportunity to share this episode of our podcast with you today. Why's that?It's because our guest is Ryan Jordan of Backpacking Light. He's an accomplished online entrepreneur with over twenty years of experience building his business.Backpacking Light is an online publication and membership site devoted to educating their community about lightweight hiking and wilderness travel.Ryan and his wife started the site way back in 2001.This was before WordPress was even a thing and online memberships were essentially non-existent.Since then, he's poured his heart and soul into the business, growing it into a robust community website with over a million posts and 150,000 forum topics.Today, Ryan comes on the show to share how he's preparing for a major website redesign with the goal of improving user experience and ensuring the long-term success of the business.We have a fascinating conversation and I have a feeling you'll learn a lot from the lessons he shares from his own entrepreneurial journey.So without further ado... let's get to it!