Building a Global SaaS Company

Startup Hustle

In this episode of Startup Hustle, Matt Watson chats with Rex Kurzius, founder and CEO of Asset Panda, about the exciting (and sometimes messy!) world of building a global SaaS company.

Get ready to hear about:

• The entrepreneurial itch: Rex, a serial entrepreneur, shares his insights on what drives him to build new businesses constantly.
• From home inventory to global asset tracking: Discover how Asset Panda pivoted from a consumer product to a successful B2B solution for tracking assets worldwide.
• Localization and the challenges of global markets: We explore the complexities of data privacy, language barriers, and cultural differences when selling software internationally.
• Unexpected use cases: From weird machines to body parts, Rex reveals the surprising ways companies worldwide use Asset Panda.
• Global marketing strategies: Matt and Rex discuss the various approaches to marketing a SaaS product internationally, including organic search and partnerships.
• The importance of customer fit: Learn why identifying the ideal customer profile is crucial for success in the global SaaS market.
• Compliance in a globalized world: We delve into the challenges of data privacy regulations like GDPR and how to navigate them effectively.
• The power of partnerships: Discover how Rex's MSP program leverages local partners to provide exceptional customer support worldwide.
• The rewards of going global: Rex shares the satisfaction of providing value to customers internationally and building strong relationships.

Join us for an insightful discussion on the exciting world of building a global SaaS company!

Find Startup Hustle Everywhere:

https://gigb.co/l/YEh5

This episode is sponsored by Full Scale:

https://fullscale.io

Visit the Asset Panda website:

https://www.assetpanda.com

Learn more about Rex Kurzius:

https://www.linkedin.com/in/rex-kurzius-%F0%9F%90%BC-517aa9

Highlighted Discussion Points

• Entrepreneurship, business ideas, and asset tracking. 1:27
• Tracking assets globally with localization and language support. 6:48
• Tracking assets and managing inventory globally. 12:02
• Global marketing strategies and challenges. 17:01
• Global expansion, customer profiles, and compliance challenges. 22:04
• Data privacy and compliance challenges for SaaS companies. 27:11
• International business challenges and partnerships. 31:05
• Global SaaS company challenges and successes. 37:46

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