53 - How to Create A 30 Days to Opening Day Marketing Calendar

Sports Marketing Machine Podcast

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In this episode, Jeremy Neisser introduces the 30 Days to Opening Day Countdown plan, which helps sports marketers organize their marketing activities leading up to the start of the season. The plan involves filling in a calendar with all the marketing activities, such as paid media, trade media, community appearances, social media posts, and more.
By having everything in one place, marketers can easily see any gaps in their marketing activities and make adjustments. The plan also allows for reflection and future planning after opening weekend. The episode concludes with a call to invest in marketing training and data consultation to improve ticket sales and marketing effectiveness.
This calendar will have ALL of your marketing activities in one spot so that you know exactly what you are doing to promote opening weekend and where you have open opportunities to do more to promote the season.

Takeaways

• Use the 30 Days to Opening Day Countdown plan to organize marketing activities leading up to the start of the season.
• Fill in a calendar with all the marketing activities, including paid media, trade media, community appearances, social media posts, and more.
• Having everything in one place helps identify any gaps in marketing activities and allows for adjustments.
• Reflect on the marketing activities after opening weekend and use the insights to plan for future seasons.

Chapters
00:00 - Introduction and Opening Day Preparation

02:06 - The 30 Days to Opening Day Plan

03:02 - Filling in the Calendar

05:00 - Identifying Marketing Activities

06:42 - Benefits of Having a Comprehensive Plan

07:33 - Reflection and Future Planning

09:48 - Takeaways and Conclusion

Links:
Word Calendars
Google Docs

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