The Beijing Winter Olympics Preview: Covid, Sponsorships & Eileen Gu

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Meet China's most famous and insightful sports insider, Mark Dreyer, who's a regular commentator on the Chinese sports industry. Now that the Winter Olympics is just around the corner, we felt it was time to get Mark's opinion on sponsorships, the events, and what it's like in Beijing these days. Mark writes weekly columns for SupChina & SportsBusiness & is co-host of his own show, the China Sports Insider Podcast. Mark has also released his first book "Sporting Superpower: An Insider's View on China's Quest to Be the Best".
1. Mark's experience in Beijing 2008
2. I would love to see China win the World Cup
3. Can China win at team sports?
4. Winter Olympics: A covid games like no other
5. Will the Winter Olympics Encourage more winter sports?
6. Mark's bold predictions for the Winter Olympics: expect a breakthrough in sliding sports
7. Sport sponsorships are bleak (unless you're a local Chinese brand)
8. Eileen Gu will potentially be the face of the Winter Olympics
9. Impact of social media and sports players: CCTV has become a dinosaur
10. Will we be seeing NFT tokenized moments at the Olympics?
11. What will be the next big thing for sports sponsorships in China (It's not good news)
12. What about watching sports abroad? One bad tweet and you might be blacklisted
13. Sports amongst the middle class has grown significantly, but it can't get in the way of school
14. Yao Ming or Li Na? It's Li Na!
Mark Dreyer Links:
1. Buy Mark's Book: "Sporting Superpower": https://www.amazon.com/dp/B09QC64Y9B/
2. China Sports Insider Podcast: https://chinasportsinsider.com/category/podcast/
3. Twitter: @DreyerChina
4. Mark on LinkedIn: https://www.linkedin.com/in/mark-dreyer-945747/
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