159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1

Programmatic Digest

Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting.

In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls.

Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency® program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

Interested in training? Book a Free Call

Timestamp:

(00:09) - Programmatic Training and Troubleshooting Guide

(04:28) - Pre-Bid Filters and Post-Verification Strategies

(15:14) - Ad Verification and Conflict Resolution

(25:06) - Vendor Transparency and Communication Impact

Be sure to check out the complete training here: https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true Learn How To Optimize Your Programmatic Campaign in 15mins or Less https://www.reachandfrequency.live/pages/optimizationchecklist

Meet Our Guest:

• Iesha White

• https://www.linkedin.com/in/iesha-white-marketing/

• https://www.multitudesmarketing.com/

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes | LinkedIn

Join our next training program by signing up to our waitlist below:

https://programmaticdigest14822.ac-page.com/live-training-waitlist?test=true