158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz

Programmatic Digest

Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness.

Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined.

Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success.

About Us:

Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.

We do so by providing on-demand lessons via the Reach and Frequency®program, a dope community with like-minded programmatic experts, and live free and paid group coaching.

We can help 2 ways:

1. Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️

2. Hire people from our program mentioned above

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Timestamp:

(00:02) Traditional vs. Programmatic TV Strategy

(11:06) Defining Premium Content and Direct Partnerships

(19:16) CTV OTT Best Practices

(26:16) Staying Curious in Programmatic Advertising

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Meet Our Guest:

• Haley Wiaz

  • https://www.linkedin.com/in/haleywiaz/
  • [e-mail]

Meet The Team:

• Hélène Parker - Chief Programmatic Coach

• Helene Parker Consulting LLC

• Programmatic Media Experts | LinkedIn

• Learn Programmatic

• As a TEAM

• As a Programmatic Ninja

• Programmatic Coaching Newsletter

• Programmatic Digest

• Youtube | LinkedIn | Instagram

• Manuela Cortes - Co-Host

• Programmatic Digest In Espanol

• Manuela Cortes | LinkedIn

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