The Secret to Getting Hundreds of Thousands of TikTok Followers

What The Teck?

Helen Polise is the Owner, Director, and Executive Producer of Muthership Productions, a company specializing in storytelling, lifestyle, healthcare, fashion, and testimonials. She is also the Founder and CEO of Socialize, a community for social media creators. As a professional director and interviewer, Helen has worked with notable brands like Blistex, Conair, and NFL Alumni to create engaging, cross-channel videos. As a video content creator and self-proclaimed social media guru, she is known as the TikTok Teacher, sharing her learnings via tutorials on TikTok.

In this episode…

With TikTok being a coveted platform among brands, influencers, and content creators alike, anyone can capture audiences with engaging videos. Learn content creation techniques from a 60-year-old video director who has mastered the art of social media connection.

Renowned TikTok teacher Helen Polise didn’t amass nearly one million followers by monetizing her videos. Instead, she gained notoriety and cultivated a lasting impact by documenting the most vulnerable moment of her life — her cancer journey. When advertising on TikTok, rather than marketing specific products, create content that connects and builds trust with your target audience. This requires sharing your expertise with authenticity, credibility, and consistency. Additionally, you should produce original content that diverts from standard trends and outperforms the competition.

In today’s What The Teck? episode, Rolando Rosas and Dave Kelly sit down with Helen Polise of Muthership Productions and Socialize to discuss the intricacies of TikTok content creation. Helen shares the genesis of her TikTok handle, how to audit your content, and the dilemma of passive income.