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123 - Online Reputation and AI
Manage episode 414659305 series 2931779
A tartalmat a Gert Mellak, SEO, Gert Mellak, and SEO biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Gert Mellak, SEO, Gert Mellak, and SEO vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Brand reputation is very important in any business. Inasmuch as every business would like to integrate AI to create semantically rich content that can get brands rank on page one of Google Search, there must be continuous monitoring to combat false information and negative reviews on legitimate brands. While there are positive results in using AI, there is also a potential for AI to manipulate online reviews which can impact brand reputation.
Learn more about AI and online reputation by listening to this episode.
Podcast Highlights:
00:00 Prologue
00:29 Podcast INTRO
00:39 Introduction to the episode
01:32 How can agencies or consultants legitimately and ethically help businesses to polish their brand reputation and continue to rank on page one in Google Search? (...Why is it important to take online reputation management seriously?)
04:29 Role of AI on online reputation: The danger of generative AI making false information and negative reviews on legitimate brands
06:41 How to combat and monitor false information perpetrated against your brand reputation?
07:39 Why is it necessary to look into affiliate agreements to prevent any high risk losses?
09:09 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com
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