Why content doesn't work to sell to corporate clients

Selling To Corporate

Have you ever wondered if or why traditional content strategies are falling short in selling to corporate clients? In this slightly controversial episode "Why Content Doesn't Work to Sell to Corporate Clients," Jess shares the changing landscape of disposable income and consumer sentiments, highlighting how consumers are growing tired of low-quality content and becoming more cautious with their spending.

Jess discusses the reasons behind consumer buying behaviour—emotional connection, aspirational content, FOMO, and urgency—and why these tactics are losing their edge in today's market.

If you are interested in finding out the limitations of traditional content strategies and want to discover effective alternatives for securing corporate contracts then tune in to learn how to adapt to the ever-changing market.

In this episode I’m sharing;

- Rethinking Content Strategies for Corporate Sales Success

- Why Your Content Isn't Converting Corporate Leads

- The Ineffectiveness of Content Marketing for B2B Sales

- Transforming Your Approach: From B2C Content to Corporate Sales

- Why Traditional Content Falls Short in the Corporate World

- Boosting B2B Revenue: Beyond Social Media and Content

- Selling to Corporates: The Faults in Content-Driven Sales

- How to Adapt Your Content Strategy for B2B Success

- The Pitfalls of Relying on Content to Secure Corporate Clients

- Effective Alternatives to Content Marketing in B2B Sales

Key Quotes;

The Pitfalls of Low Ticket Sales: "For every low ticket offer that you sell, that you deliver as a one off with a stakeholder who is not in control of bigger budgets and is not interested in commercial transformations, you are avoiding spending time on business development with those people who could actually work with you in a more premium way and who could be responsible for helping you support their organisation with a much bigger transformation at a much bigger price point, which would raise your average transaction value."

The Changing Business Landscape: "So one of the things I've noticed over the last probably 4 months, maybe 5, since I came back from LA, however long ago that is, is that the business to consumer space has changed in a very fast and slightly terrifying way."

"Inbound leads are not worth what you think they are in the B2B space, really think about what you are looking to get out of your content for B2B at the moment and whether or not it's likely to help you achieve those goals."

The Real Decision-Makers: "Senior stakeholders often don't have the time in their day to day to go out and find content and then consume that content. So they task somebody else."

"How Jennifer McDonald Nethercott used The C Suite ® for an hour a week between November and January increasing her revenue by 15% and her profit by 35%."

Key Resources Mentioned in this Episode:

Tickets are now on sale here for the Converting Corporates Event 2025.

Grab your Sales Tracking Spreadsheet here.

Click here to watch my video on how to troubleshoot your sales process.!

Join The C Suite ® Self Study now! If you’re looking to get the best support in selling your services to corporate organisations, not to mention email templates and proposal outlines so that you really can convert at much higher rates and sell your services more successfully then click here now.

Take the Selling to Corporate ® offer quiz and find out what the best offer is that you could sell to corporate.

Sign up here for the webinar on Five Simple Steps to Landing Corporate Clients.

Top 5 Business Development Questions: If you’re looking to convert more business development calls into sales? You need to be asking the right questions and getting the best information to support future work. Download my Top 5 BDQs here and start getting quality information from your prospects.

Connect with me on LinkedIn.

If you've been consuming the content and LOVE the show, please make sure you take five minutes out of your day to leave a review.

Click here if you would like to listen to my recent TEDx talk.