July 17, 2024 - Content Super Creator Melanie Deziel and Mindset Expert Dr. Dhru Beeharilal

School for Startups Radio

Melanie Deziel – Content Fuel Super Creator and Author of Prove It: Exactly How Modern Marketers Earn Trust

Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” as well as “Prove It: Exactly How Modern Marketers Earn Trust” and the co-founder of The Creator Kitchen mastermind for creatives. Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc’s 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. Her passion for teaching creativity and content processes extends to academia. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts, including NYU, Syracuse, Temple and the University of Connecticut’s Werth Institute of Entrepreneurship and Innovation. In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards.
Dr. Dhru Beeharilal – Founder of Nayan Leadership – Mindset Expert

Dr. Dhru Beeharilal is a popular speaker, Professionally Certified Coach (PCC) and founder of Nayan Leadership. He partners with his clients on their hero’s journey to build resilience and strengthen their mindset in order to be more effective, empowered, authentic, and creative leaders, business owners, and human beings. His approach combines traditional coaching with the Japanese philosophies of Ikigai (a well rounded life) and Bushido. By way of background, he believes that while there are a number of things that contribute to success – skills, work ethic and resiliency just to name a few. But most of all, mindset is a huge determinate for individual and team success. He enjoys indulging in his creativity, whether he’s coaching executives, hosting events, speaking at conferences, or just exploring the world with his faithful K-9 companion, Hachi. Dhru helps his clients and organization to encourage and inspire meaningful, intentional, and effective action in order to make the world a more mindful, authentic, and innovative place. To embrace work-life balance and create healthy beliefs and behaviours in order to achieve better results.