Sauna Talk #096: Homecraft Family

Sauna Talk

Today on the sauna talk bench we are joined by Stew and his sons David and Kyle Wilson, from the Homecraft sauna heater family.

Who is Homecraft? Homecraft is one of Canada’s longest running sauna manufacturers, this multigenerational, family-owned business has steadily grown in the shadows of towering old-growth cedar trees outside Vancouver, British Columbia, Canada.

We gather on my sauna bench, the three of them lined up for interrogation as I manage the steam and the microphone from down low. Yes, those in the sauna industry from Canada are well aware that the Wilson’s are polite straight shooters from Canada, but these virtues come forth loud and clear during this episode on the sauna bench. As I throw water and make steam, there is little room for anything but clarity and transparency.

So, we are the beneficiaries. We learn about sauna culture in Canada, the history of this family company, and what good sauna means to Stew, David, and Kyle.

No matter what the product, it could be a couch, or a pen, or a bar of soap, more and more of us are interested in learning more about the people behind the product. And this is true also for electric sauna heaters. How a sauna heater preforms is critically important. How is the steam? Is there someone in North America to support the product after the sale? Are the elements going to fail? And if so, will I be pulling apart 300 rocks to replace an element in six months? These are the kind of questions we are asking ourselves.

And yet, there’s another line of thought that goes into our electric sauna heater purchase decision. Who are these people? Some may be influenced by authoritarian foreign accents. But, beyond the sauna cognition theory, we may not be fully sure who is making our sauna heater. Is it Jens assembling the sauna heater, or Xinchong’s young teenage daughter assembling the sauna heater? And how far did this box have to travel before coming to our front steps? Well, in the case of Homecraft electric saunas, you’ll be hearing directly from the people behind the product.

And what’s cool is that Kyle, the younger son, like David from Superior Saunas, has a pastoral background. Who better to sit on the sauna bench with than someone who has a spiritual connection to sauna? Stew’s younger son, another David, is a licensed electrician, having run his own company for 10 years. Who better to have your electrician call with a screwdriver in their hands than David at Homecraft?

So, this is what we get with the guys at Homecraft. Practically designed and manufactured by and for electricians. And spiritually designed and manufactured for spiritualists.

We get into the weeds about the mechanics of electric sauna heaters. And I think you’ll find as we listen through, I am the one to get nerdy. And the Wilson guys are the ones to keep it light. Those that know me, know my dedication towards good sauna. I’ve had a rocky road the last couple of years navigating towards both good products AND good people in this space. Like Lamppa Manufacturing in Tower, Minnesota, I am pleased to introduce you to Homecraft from BC Canada.

Again, it’s the people AND the product.. and when it comes to Homecraft, you’ve found both. So, please welcome, David, Stew, and Kyle Wilson to Sauna Talk.