Mastering the art of the cold call

Salescraft Training: Selling for success

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We share a practical framework for cold calling that puts respect and outcomes first. Confidence, research and a clear next step replace pressure pitches and awkward scripts.
• defining cold calling as value, not interruption
• building confidence without arrogance
• reframing success as a next step, not a sale
• researching avatars and pain points
• crafting short openers that earn time
• leading with outcomes and proof points
• handling not interested, existing vendor and send an email
• tracking calls, conversions and improving your approach
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Graham Elliott

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Fejezetek

1. Mastering the art of the cold call (00:00:00)

2. Setting The Stage: Cold Calling (00:00:13)

3. Why Cold Calling Still Matters (00:00:24)

4. Confidence Without Arrogance (00:02:01)

5. Serve The Client, Solve Problems (00:03:42)

6. Detach From The Outcome (00:05:02)

7. Redefine Success: Next Step Wins (00:06:19)

8. Research Avatars And Pain Points (00:08:19)

9. Four Questions Before You Dial (00:09:59)

10. Openers That Earn Attention (00:11:37)

11. Lead With Outcomes And Proof (00:13:23)

12. Handling Common Objections (00:14:52)

13. Track Metrics And Iterate (00:16:14)

14. Humanity, Curiosity, And Fit (00:17:44)