))
How to create a compelling offer
Manage episode 486356301 series 3585590
A tartalmat a Graham Elliott biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Graham Elliott vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Creating a compelling sales offer requires understanding the specific problems you solve and who experiences them. The key to successful selling is getting inside your client's head and addressing their fears before they even voice them.
• Sales is fundamentally about helping people solve problems, not pushing products
• Define your avatar by clearly identifying who has the problem you solve
• Use simple language that a teenager would understand to describe your solution
• Create "green light" selling by talking about client problems, not product features
• Address client fears proactively by focusing on what they get, not how it works
• Be honest when your solution isn't right - it builds trust and often leads to referrals
• Qualification should filter out people who don't have the problem you solve
• Each product should have just one specific offer targeting one specific problem
Please remember to like, subscribe, check out the free webinar, or even buy me a coffee. You can also consider purchasing the full training course for more in-depth sales techniques.
Welcome to the podcast!
If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
If you'd like help to improve your sales confidence, please jump onto my free (45 minute) on-demand webinar. I'll teach you three things you can apply immediately, including handling objections and closing a sale.
Graham Elliott
You can contact me at [email protected]
My website is www.salescraft.training
Please join my mailing list. You'll get all the news and latest offers.
Or... if you've found this helpful, please buy me a coffee!
Fejezetek
1. Introduction to Compelling Sales Offers (00:00:00)
2. Defining the Problem You Solve (00:03:02)
3. Getting Inside Your Client's Head (00:07:05)
4. Red vs Green Traffic Light Selling (00:10:51)
5. When to Walk Away from a Sale (00:15:33)
6. Summary and Key Action Steps (00:18:27)
58 epizódok
Megosztás
