How data analytics can improve your sales
Manage episode 488969488 series 3585590
Data analytics is a powerful tool for sales professionals that helps identify inefficiencies and opportunities throughout the customer journey. Knowing your numbers enables you to optimize conversion rates at each stage of your sales process, from initial contact to closed deal.
• Map your customer journey and define clear stages from first contact to order
• Track conversion rates between stages (industry standard is typically 1:3 to 1:5)
• Use CRM systems to capture detailed client information and meeting notes
• Identify patterns in client buying cycles and budget timing
• Monitor data monthly to catch problems early while there's time to fix them
• Position yourself where your customers can see you—"by the road, not up the hill"
• Understand which lead sources provide your most valuable customers
• Split test marketing materials to identify what resonates with your audience
• Record detailed notes about client needs, budgets and preferences
• Ask for and track referrals to expand your network strategically
Please remember to like and subscribe to the podcast for more insights on optimizing your sales process.
Welcome to the podcast!
If you have a sales problem you'd like to hear covered in a podcast, please contact me directly. Or, my sales training programme might help!
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Graham Elliott
You can contact me at [email protected]
My website is www.salescraft.training
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Fejezetek
1. Knowing Your Sales Numbers (00:00:00)
2. Understanding Your Customer Journey (00:00:56)
3. Using CRM for Better Insights (00:04:38)
4. Client Buying Cycles and Timing (00:07:43)
5. Monitoring and Acting on Data (00:13:26)
6. The Value of Information Gathering (00:16:55)
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