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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast
Manage episode 341204609 series 2912609
A tartalmat a SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Key take aways:
1:04 Posist intro
5:33 Marketing org structure and evolution
10:32 Hacking SEO with 200 web pages
15:22 Inflection point in restaurant tech
17:21 The secret to hiring content writers
18:57 Marketing to a diverse customer persona
20:01 Cracking distribution when the persona is fuzzy
21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year
21:52 Benefits of avoiding clickbait-y blog titles
25:27 Evolution targeting SMB to Enterprise
26:35 Best way to go global
29:02 Why didn't we raise VC capital?
31:32 The unthinkable ABM campaign
44:04 The forgotten aspect in marketing and advertising
47:21 How Posist have perfected event marketing?
1:00:32 The Playbook for B2B conferences
1:00:4:38 Rapid fire
58 epizódok
Megosztás
Manage episode 341204609 series 2912609
A tartalmat a SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a SaaSBOOMi, Suresh Sambandam, Arvind Parthiban, and Varun Shoor vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants.
Ashish and his stories go a long way.
Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once, how Posist has perfected event marketing, playbook for B2B conferences, why they didn’t VC capital and more.
Key take aways:
1:04 Posist intro
5:33 Marketing org structure and evolution
10:32 Hacking SEO with 200 web pages
15:22 Inflection point in restaurant tech
17:21 The secret to hiring content writers
18:57 Marketing to a diverse customer persona
20:01 Cracking distribution when the persona is fuzzy
21:02 Content marketing - growing ‘Restaurant Times’ to 3.5M views per year
21:52 Benefits of avoiding clickbait-y blog titles
25:27 Evolution targeting SMB to Enterprise
26:35 Best way to go global
29:02 Why didn't we raise VC capital?
31:32 The unthinkable ABM campaign
44:04 The forgotten aspect in marketing and advertising
47:21 How Posist have perfected event marketing?
1:00:32 The Playbook for B2B conferences
1:00:4:38 Rapid fire
58 epizódok
Minden epizód
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Hasonló a(z) SaaSBoomi sorozathoz
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
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Whatever you lead can only grow when you do. Experience real-life, real-time business and leadership coaching from Dave Ramsey, a successful CEO, popular radio personality, bestselling author, and now the host of The EntreLeadership Podcast. Dave takes your calls and draws on over 30 years of experience as the CEO of Ramsey Solutions to help you overcome the challenges you're facing. More at https://www.ramseysolutions.com/shows/the-entreleadership-podcast.
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continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Interesting stories from today’s franchisors and entrepreneurs.
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!
Lépjen offline állapotba az Player FM alkalmazással!
