Ep 125: What will really scale your fitness business with Bec Potalej

Rogue Business with Rochene Hawley

In this episode of Rogue Business, I’m chatting with Bec Potalej, owner of Lioness Performance, a female-only gym and online coaching platform. Bec’s journey from dreaming about gym ownership as a teen to leading a thriving business is packed with grit, lessons, and real talk. We dive into scaling, managing yourself as a leader, and keeping it human when things get messy. This one’s for anyone wondering what it really takes to build something meaningful in the fitness industry—no fluff, just the real behind-the-scenes. Key Takeaways:⁣ Scaling with Intent: Growth isn’t just about numbers—it’s about staying aligned with what you want and creating a business that truly serves your people while lighting you up. Detachment Without Disconnection: Learn how to balance caring deeply about your business without letting feedback or bad days crush you. Know Your Why: Building a business, especially a gym, comes with challenges, but staying anchored to your vision keeps you moving forward. Evolving Leadership: You can’t scale your business without evolving as a person. What worked before might not work now—be ready to shed old habits and embrace growth. "You can learn any skill in business, but the real challenge is managing yourself through the mess and the magic." [00:00] Intro: Meet Bec Potalej, the brain behind Lioness Performance [03:05] The dream of owning a gym: From treadmills to reality [06:36] Facing doubt and navigating limiting beliefs [09:27] Why you need discernment when listening to advice [12:24] The best and hardest parts of running a business [19:13] Managing people: The joys and challenges of a service-based business [24:50] Scaling lessons: Learning to let go and adapt [31:16] Business is simple on paper, but humans make it complex [37:57] Advice for coaches dreaming of gym ownership [42:33] Redefine sneak peek: What Bec’s bringing to the table If this episode hit home for you, get ready to see Bec live at Redefine on November 23rd—where she’ll be diving deeper into scaling, staying true to your vision, and challenging the norms of the fitness industry. Follow Bec on Instagram @lionessperformance and keep an eye on their exciting rebrand for 2025. And if you’re vibing with this episode, drop a review on Apple Podcasts or Spotify and share it with someone who needs to hear it. Let’s keep these conversations flowing.